Ad-to-Landing Page Auditor
Audit the message match between paid ads and their landing pages. The runbook compares each ad's promise, wording, CTA, and conversion goal against the destination page's headline, body, CTA, trust signals, and form friction, then identifies the disconnects most likely to depress
8 steps · start to finish.
- 1Step 1
Environment Setup
▶Create
/app/results, verify Python is available, and install optional parsing dependencies when needed.mkdir -p /app/results python - <<'PY' import sys print(sys.version) PY pip install requests beautifulsoup4 >/tmp/ad_lp_audit_deps.log 2>&1 || trueRecord the resolved inputs in the validation report. If ad copy, landing page URLs, or conversion goal are missing, stop and write
validation_report.jsonwithoverall_passed=false. - 2Step 2
Intake and Normalization
▶Collect the required ad data:
- 3Step 3
Landing Page Audit
▶For each unique landing page URL, fetch the page content.
- 4Step 4
Message Match Scoring
▶For every ad to landing-page pair, score each dimension from 1 to 10:
- 5Step 5
Identify Conversion Killers
▶Flag the common disconnects:
- 6Step 6
Generate Recommendations
▶Write `/app/results/message_match_report.md` with the scorecard and evidence. Write `/app/results/prioritized_fixes.md` with recommended changes, including revised hero copy, CTA text, proof placement, and form-friction reductions.
- 7Step 7
Iterate on Errors (max 3 rounds)
▶If required inputs are missing, a page cannot be fetched, extraction fails, or score evidence is too thin, perform up to max 3 rounds of targeted repair:
- 8Step 8
Validation
▶Write `/app/results/summary.md` and `/app/results/validation_report.json`.