Company Current GTM Analysis
Perform a comprehensive current-state GTM analysis for a target company. The runbook researches visible activity across content, founder activity, SEO, hiring, social and community, acquisition channels, podcasts, review sites, competitive positioning, and partnerships. It produc
7 steps · start to finish.
- 1Step 1
Environment Setup
▶Validate the run context before performing research.
python - <<'INNER_PY' import os, pathlib results = pathlib.Path('/app/results') results.mkdir(parents=True, exist_ok=True) if not os.environ.get('COMPANY_NAME'): print('COMPANY_NAME may also be supplied interactively in the agent prompt') print('Environment ready') INNER_PY - 2Step 2
Resolve Company Scope
▶Identify the target company's canonical website, core product categories, primary customer segments, and market category. Record assumptions in `research_notes.md` before collecting channel evidence.
- 3Step 3
Research Current GTM Channels
▶Analyze the company's current go-to-market activity across content and blog, founder and executive LinkedIn activity, SEO and traffic signals, hiring signals, social and community presence, acquisition channels, podcasts, review sites, competitive positioning, and partnerships. U
- 4Step 4
Synthesize Gaps And White Space
▶Compare the evidence across channels and identify what appears to be working, what is missing, and where a differentiated GTM strategy could fill genuine whitespace. Keep recommendations grounded in the evidence gathered in Step 3.
- 5Step 5
Write Final GTM Report
▶Create `/app/results/company_current_gtm_analysis.md` with an executive summary, channel-by-channel findings, evidence table, inferred strengths, missing motions, whitespace opportunities, and recommended next experiments.
- 6Step 6
Iterate on Errors (max 3 rounds)
▶If required outputs are missing, source evidence is thin, or findings are unsupported, perform up to max 3 rounds of targeted repair. Each round must update the report or validation output and note what changed.
- 7Step 7
Final Checklist
▶Run this verification script before finishing.