Google Search Ads Builder

11 steps · start to finish.

1. 1
   Step 1

   Environment Setup

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   1. Create /app/results if it does not exist.
   2. Confirm all required inputs are available: product_name, product_url, value_prop, product_category, icp, monthly_budget, conversion_goal, competitor_domains, and geographic_targeting.
   3. If required inputs are missing, write validation_report.json with overall_passed=false, write summary.md naming the missing inputs, and stop.
   4. Create empty working tables for keywords, ad groups, ad copy, negatives, and validation checks.

   mkdir -p /app/results
   

2. 2
   Step 2

   Intake and Campaign Brief

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   Capture the advertiser's business context before researching keywords.

3. 3
   Step 3

   Deep Keyword Research

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   Generate seed keywords in three buckets: problem-aware, solution-aware, and brand or competitor. For each competitor domain, research organic ranking pages, visible ad positioning, comparison pages…

4. 4
   Step 4

   Keyword Architecture

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   Map keywords to funnel stages: top of funnel, middle of funnel, bottom of funnel, competitor, and brand. Classify intent as transactional, commercial, problem-aware, informational, navigational…

5. 5
   Step 5

   Campaign and Ad Group Structure

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   Design tightly themed ad groups around intent, funnel stage, and landing page fit. Avoid mixing broad problem queries with high-intent commercial or competitor terms in the same ad group. Recommended…

6. 6
   Step 6

   Ad Copy Generation

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   For every ad group, generate three Responsive Search Ads. Each ad group should include 15 headline candidates and 4 description candidates covering value proposition, pain, differentiator, proof…

7. 7
   Step 7

   Negative Keywords

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   Build campaign-level negatives for low-intent, job-seeking, educational, free-only, template-only, support, login, unrelated consumer, and research-only queries. Add category-specific negatives where…

8. 8
   Step 8

   Bid Strategy and Budget Recommendation

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   Recommend budget allocation by funnel stage and campaign type. Use high-intent exact and phrase campaigns for the highest-confidence spend, competitor campaigns only when landing page and brand…

9. 9
   Step 9

   Export Files

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   Create google_ads_editor_import.csv with campaign, ad group, keyword, match type, final URL, headline, description, status, bid, budget, and negative keyword rows as appropriate for Google Ads Editor…

10. 10
    Step 10

    Validate Outputs

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    Run structural checks before finishing:

11. 11
    Step 11

    Iterate on Errors (max 3 rounds)

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    If validation fails, perform up to max 3 rounds of targeted fixes. Re-check the failed files after each round and update validation_report.json. Stop early when all required outputs pass validation.