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gooseworks-ai / composites-launch-positioning-builder

Launch Positioning Builder

Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a…

agent codexmodel gpt-5.5snapshot python312-uveval programmatic9 stepsv1.0.0

Deploy Launch Positioning Builder to your jetty.io

One-click installs this runbook into a collection on your Jetty account. You can run it from the Spot dashboard, schedule it, or pipe inputs in via the API.

Deploy on jetty.io →View source
The shape of the run

9 steps · start to finish.

  1. 1
    Step 1

    Environment Setup

    ▶
    1. Create results_dir if it does not exist.
    2. Confirm output_path is writable.
    3. Capture the current UTC date for the positioning document filename when no explicit output_path is supplied.
    4. Initialize a validation report with stages for intake, research, synthesis, output writing, and final verification.
    mkdir -p /app/results
python - <<'PY'
from pathlib import Path
for name in ['summary.md', 'validation_report.json']:
    assert Path('/app/results').exists(), 'results directory missing'
print('environment ready')
PY
  2. 2
    Step 2

    Intake

    ▶

    Product name + URL — What are you positioning? 2. One-sentence pitch — How do you describe what you do today? 3. Top 2-3 competitors — Names + URLs. Who does your buyer compare you to? 4. ICP…

  3. 3
    Step 3

    Competitive Landscape Research

    ▶

    For each competitor, capture source URLs and short evidence notes. Prefer direct competitor pages and public reviews over secondary summaries.

  4. 4
    Step 4

    Positioning Framework

    ▶

    Build the positioning doc using April Dunford's framework adapted for early-stage:

  5. 5
    Step 5

    Competitive Positioning Map

    ▶

    Create a 2x2 positioning matrix:

  6. 6
    Step 6

    Generate the Positioning Document

    ▶

    Created: [DATE] · Trigger: [launch/rebrand/competitive shift]

  7. 7
    Step 7

    Validate Outputs

    ▶

    Check that the positioning document includes a positioning statement, category rationale, competitive landscape, value propositions, proof points, audience messaging, positioning map, deployment…

  8. 8
    Step 8

    Iterate on Errors (max 3 rounds)

    ▶

    If validation fails, run up to max 3 rounds of targeted fixes. In each round, repair only missing or weak sections, preserve cited evidence, and re-run the validation checklist. Stop early once every…

  9. 9
    Step 9

    Final Checklist

    ▶

    Run the final verification after writing all outputs.