SEO Content Engine

10 steps · start to finish.

1. 1
   Step 1

   Environment Setup

   ▶

   Verify all required inputs are present and create the output directory structure.

   echo "=== ENVIRONMENT SETUP ==="
   
   # Verify required inputs
   for var in company_url target_keywords client_context; do
     if [ -z "${!var}" ]; then
       echo "ERROR: $var is not set"
       exit 1
     fi
   done
   
   # Create output directories
   mkdir -p /app/results/content_drafts
   
   echo "PASS: Environment ready"
   echo "  company_url: $company_url"
   echo "  target_keywords: $target_keywords"
   echo "  client_context: $client_context"
   

   ---

2. 2
   Step 2

   Audit Current State

   ▶

   Run the full SEO audit to establish a baseline picture of the client's search presence.

3. 3
   Step 3

   Identify Content Gaps

   ▶

   Analyze the audit output to identify and prioritize content opportunities across four gap types.

4. 4
   Step 4

   Build Keyword Architecture

   ▶

   Organize target keywords by funnel stage and map each cluster to a content type.

5. 5
   Step 5

   Create Content Calendar

   ▶

   Build a 8-week prioritized calendar based on urgency and funnel stage, plus an ongoing cadence plan.

6. 6
   Step 6

   Draft Content

   ▶

   Use the `content-asset-creator` skill to draft each content item in the calendar, applying the brand voice profile extracted in Step 2.

7. 7
   Step 7

   Build Internal Linking Architecture

   ▶

   Design the linking structure that ties all content pieces together into a cohesive SEO architecture.

8. 8
   Step 8

   Publish & Monitor Setup

   ▶

   Provide the finalized content drafts to the client for publishing and configure ongoing monitoring.

9. 9
   Step 9

   Ongoing Cadence (max 12 review rounds)

   ▶

   Set up the recurring cadence for content operations. Repeat up to max 12 review rounds before requiring re-scoping.

10. 10
    Step 10

    Iterate on Errors (max 3 rounds)

    ▶

    If any step fails or produces incomplete output: